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EDDM Postcards Print Only

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Discover the game-changing power of EDDM® Postcard printing. Drive more customers to your business with this innovative marketing strategy. Click now to unlock its secrets!

EDDM® Printing

Are you looking for an effective way to reach a wide audience with your business or promotional materials? EDDM printing also known as Every Door Direct Mail®  is the solution you’ve been searching for.

With EDDM®, you can target specific neighborhoods and deliver your flyers directly to every household. This cost-effective and efficient method is perfect for increasing your brand’s visibility and maximizing your return on investment.

What Is EDDM Printing

If you’re wondering about EDDM® printing, it’s a cost-effective way to reach a targeted audience with your marketing materials. EDDM stands for Every Door Direct Mail, a service provided by the United States Postal Service.

With EDDM® printing, you can send your promotional materials, such as postcards or flyers, to every household or business in a specific geographic area without needing a mailing list. This eliminates the hassle of finding and purchasing mailing addresses.

EDDM printing allows you to target specific neighborhoods or ZIP codes, ensuring that the right people see your marketing materials. It’s a great option for businesses looking to increase their local visibility and attract new customers.

Every Door Direct Mail (EDDM) is a service provided by the United States Postal Service (USPS) that allows businesses to send postcards or other mail pieces to every household or address in a specific area. Preparing an EDDM postcard for the post office involves several steps:

  1. Choose Your Target Area:
    • Use the USPS EDDM Online Tool to select the neighborhoods where you want your mailers to be delivered. You can target by ZIP code, city, or specific carrier routes.
  2. Design Your Mailpiece:
    • Ensure your postcard meets the size requirements for EDDM, which is at least 6.125″ in height or more than 11.5″ in length and not thicker than 0.75″.
    • The design should include space for the EDDM Retail Indicia and a local return address.
    • The front side should have a clear, compelling message and design to attract attention.
  3. Print Your Mailpieces:
    • You can print your postcards at any printing service. Make sure to use durable paper and follow the USPS guidelines for EDDM regarding paper weight and size.
  4. Bundle Your Mailpieces:
    • Bundle your mailpieces in stacks of 50 to 100 and secure them with rubber bands. Each bundle should have a facing slip that shows the number of pieces in the bundle and the carrier route information.
  5. Fill Out the Paperwork:
    • Complete the USPS EDDM forms, which include the processing paperwork and the facing slips. This can be done online using the USPS EDDM tool.
  6. Pay for Postage:
    • You can pay for your EDDM postage online through the USPS EDDM tool or at the post office when you drop off your mailers.
  7. Drop Off Your Mailpieces:
    • Take your bundled mailpieces and completed paperwork to the local post office that serves the area you want to target. Make sure it’s in the right format You don’t need to go to each individual post office for the different routes; just the main one for the area.
  8. USPS Delivery:
    • The USPS will deliver your mailpieces to the addresses in the routes you selected.

Benefits of EDDM Printing

EDDM® printing offers several advantages that can significantly benefit your marketing campaign and several direct mail postcard sizes.

Firstly, it allows you to target specific geographic areas without the need for mailing lists or addresses. This means you can reach potential customers in a particular neighborhood or zip code, increasing the chances of attracting local businesses.

Secondly, EDDM® printing is cost-effective. It eliminates the need for purchasing expensive mailing lists or postage, saving you money in the long run.

Additionally, EDDM® printing allows for larger print sizes, enabling you to create eye-catching and attention-grabbing marketing materials. This is especially beneficial for businesses that rely on visual appeal, such as restaurants or retail stores.

How to Design Effective EDDM Flyers

To create effective printing and mailing EDDM® flyers, start by carefully selecting your design elements.

– Choose colors that are eye-catching and align with your brand.

– Use bold fonts for headlines and easy-to-read fonts for body text.

– Incorporate high-quality images that are relevant to your message.

Consider using a compelling headline that grabs the reader’s attention and clearly conveys the purpose of the flyer.

– Organize your content in a logical and concise manner, using bullet points or numbered lists to highlight key information.

– Make sure to include clear calls to action that prompt the reader to take the desired next steps.

Lastly, proofread your flyer to ensure there are no spelling or grammatical errors.

Targeting the Right Audience With EDDM

Once you have designed your effective EDDM® flyer Printing, it’s time to target the right audience and ensure maximum impact.

To do this, start by analyzing your business and identifying your ideal customers. Consider factors such as age, gender, location, and interests.

Next, use the USPS Every Door Direct Mail (EDDM®) tool to select the specific neighborhoods or postal routes that align with your target audience. This allows you to reach potential customers who are most likely to be interested in your products or services.

Additionally, take advantage of demographic data available through EDDM® to further refine your targeting strategy.

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